Setting the Stage for a Sale

Why should sellers consider staging their home?

Staging is an essential piece of the selling process when listing a home. Sellers should understand that staging can maximize the home’s selling price by potentially 1% to 10% or more while reducing time on the market. Staging creates an emotional move-in ready appeal that allows buyers to visualize living in the space. It is highly effective to show key features and create a strong first impression.

What are the typical steps involved in staging a home?

The first and most important step is to have a consultation. A consultation is essential to understand the scope of the project. The consultation is to evaluate the property’s current condition, identify target buyers, and discuss goals. A strategy is developed to highlight the home’s best architectural features and minimize flaws. Next, an estimate is created based on the scope of work, amount of inventory needed, and timeline. After all parties have agreed to the terms, designing will begin and installation will be conducted.

How do you know what kind of decor buyers want to see?

Buyers generally prefer neutral, bright, and uncluttered spaces that feel like a calm move-in ready home. Buyers are drawn to spaces that feel grounded and connected to nature—for example using green or brown accents which include decorative elements such as greenery and florals. Tasteful items such as pillows and simple art pieces can help make the space feel inviting. Furniture placement is also imperative for buyers to see the functionality of each room without having to guess what size furniture would fit in the home.

Do most home staging businesses provide furniture and decor items?

Generally speaking, that is the purpose of a home stager. Regardless of how they source the inventory, most professional home staging businesses own their furniture and decor. Particularly for vacant homes, home stagers maintain inventory and store it in a warehouse. Unlike occupied staged homes, they often use existing furniture but supplement with their own inventory to improve the aesthetic.

How should sellers choose a home staging business?

Sellers should choose a home staging business by reviewing portfolios for style versatility. In addition, ask their listing agent for a list of their preferred stagers. Choose a stager that understands what buyers are looking for in your specific area. Ask for testimonials or check online reviews to gauge their professionalism and success rate.

With 20 years of experience in real estate and a true passion for design, Danielle Khitrik knows how to make properties shine. She understands the critical role of first impressions in today’s market and is dedicated to enhancing your home’s appeal to captivate potential buyers. Call 508-934-9773 for more information or email djkhomedesign@gmail.com.